From Posts to People: Taking Your Social Media Ministry into the Real World - October 13, 2025

Audio By Carbonatix

Devotional Verse: “And Jesus came and said to them, ‘All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age” (Matthew 28:18-20, ESV).

Dear social media users, do we delight in making Christian content more than making disciples? As a blogger myself, this question has been on my heart lately. Is I too intimidated to evangelize for Christ outside of social media and face-to-face with those around me? Perhaps I am hiding behind my screen when God calls me to step out of my comfort zone and reach those He has physically (not just virtually) put in my path.  

The Lord can use our online content to evangelize and disciple others, especially if we share His truth with others. Still, if we are not careful, our eyes (and time) can become so fixated on “pumping out good content” that we lose the focus of investing in others’ lives to truly take spiritual responsibility for each other as followers of Christ. This happens primarily in our day-to-day relationships with the people physically around us, but can also be fruitful online if we make the time to build relationships that way. 

We must remember that we don’t want to be a part of creating information consumers, but truth pursuers who long to follow Jesus. God can use your content that you post on social media to help others learn about the Lord and His Word, absolutely. We need to be careful not to give our heart and time to the disciplines of social media content curation more than the dedication of true evangelism and disciple-making. Let us not become distracted by a good thing that might lead us to forsake the main thing Jesus has called us to do.

 Jesus gives us an essential command to His disciples in the “Great Commission” in Matthew 28:

“… “All authority in heaven and on earth has been given to me. Go therefore and make disciples of all nations, baptizing them in the name of the Father and of the Son and of the Holy Spirit, teaching them to observe all that I have commanded you. And behold, I am with you always, to the end of the age” (Matthew 28:18-20, ESV). 

God cares more about souls, not about “the squares” or even what strategy may increase the numbers of “followers,” “likes,” “shares,” or video views on your platform…and we should too. So much good can come from what we share online, but we must ensure it has its proper place in our lives. This means that we must guard our time on social media so that we can prioritize time for in-depth Bible study and prayer, too. We can be a light for Christ on social media. Still, suppose we neglect spiritual disciplines such as prayer and Bible study. In that case, we will quickly become dry spiritually, and soon evangelism and discipleship will not be a priority in our lives either. Let us ask the Father for boldness to share truth with others and balance our virtual connections and face-to-face relationships so that we can grow closer to God and that others may know Jesus in a more life-changing way. 

Technology is a gift that allows us to reach others with the gospel, far and wide, all over the globe. The connections we make online can be so fruitful and impactful, but often, it becomes so much easier to get swept away by the virtual world and neglect the people truly in front of our noses. We need to prioritize our time spent on social media. We should long to share truth with everyone, both online and in person, but we should not allow our screens to keep us from reaching out to those who are physically around us. Let us ask for boldness when we feel intimidated or embarrassed. The Holy Spirit will empower you to share the gospel with those who need it. May we take discipleship more seriously so that we can grow closer to Christ with others as we continue to learn more about Him and His Word, which will fuel our passion to evangelize to those who need the hope that only exists in Jesus Christ. 

Photo credit: ©Getty Images/Pamela D McAdams

Emily Massey began writing short stories and poetry as a little girl, entered the blogging world in her early 20s, and published her first book in 2015. She enjoys being a stay-at-home momma while still being able to pursue her passion as a writer. Believing she has been forgiven much, she loves much, and desires to point others to Christ and His redemptive and transforming power, especially by sharing truth found in God’s written Word. If you would like to connect with Emily, you can visit www.emilyrosemassey.com

Related Resource: Soft Words for Hard Days: A Conversation with Aundi Kolber

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If you like what you hear, be sure to subscribe to The Love Offering on Apple or Spotify so you never miss an episode!